Over the past fifteen years of heading her eponymous communications firm, working solely with ultra-luxury brands that cater to Very-High-Net-Worth and Ultra-High-Net-Worth individuals, Shamin Abas has built a strong reputation within the realm of the affluent lifestyle marketing arena.
Always passionate about her work, Shamin’s connections and sensibilities are worldly, and the deep commitment she shows each of the firm’s carefully selected clients is a fundamental part of her DNA.
Recognized as a leader in the specialized world of marketing to the world’s most affluent consumers, Shamin is often called upon for expert commentary at industry conferences, and within the media, and has given keynote presentations at numerous prestigious universities, including The Wharton School and the NYU Stern School of Business Executive MBA program, where she sits on The Luxury Council.
Identifying the need that brands in this category had for a partner whose approach and work was reflective of a profound understanding of the mindset of this often elusive and difficult to impress consumer, Shamin launched Shamin Abas Ultra- Luxury Brand Marketing & Business Development several years ago. This syndicate company brings ultra-luxury brands to life through next level experiential event marketing, smart affinity partnerships and alignments that allow for expanded reach to new qualified audiences, as well as key introductions to eligible prospects from within Shamin’s deep network of VHNW and UHNWIs.
In September 2016, Shamin partnered with Bob Rubin, the founder of one of the world’s most exclusive golf clubs, The Bridge, and Manhattan Attorney Jeffrey Einhorn to launch the annual, by-invitation-only classic car exhibition for members and specially invited guests, named after the club itself, The Bridge. The event has drawn some of the most prolific collectors of classic cars from all over the nation and has successfully attracted some of the world’s top brands as sponsorship partners.